Animation of the Ford GT Light Sculpture in the heart of Milan
In Piazza San Fedele, Milano, Ford offers visitors a disruptive and engaging product experience, showcasing how Ford design shapes form and function.
The sculpture inside the blue box – a “speed form” created by Ford Design – is protected by a thin, perforated metallic panel. Emerging – literally rising – from a milky, liquid surface, at first the sculpture is unrecognizable. Tapping into the power of design, Ford takes visitors through an emotional journey, delivering a surprising experience unlike any other.
The form slowly transforms from what seems to be a recognizable shape into something revolutionary. Ultimately, what’s revealed is an overhead view of Ford GT – an all-new supercar that serves as a technology showcase for top EcoBoost® performance, aerodynamics and lightweight carbon fiber construction.